According to Matt Brannelly, companies are constantly looking for ways to make their brand relevant. Many of them re-strategize to change the brand identity through rebranding.
Read on as Matt Brannelly, the founder of Orbit and NFP hub, a company what works with NFPs to become more efficient and achieve their goals explains why rebranding often fails.
https://matthewbrannellybrisbane.wordpress.com/2021/05/04/rebranding-strategies-to-avoid-failure/
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