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How do you test a product idea before really invest in it?

Mangabo Kolawole
FullStack Engineer at Quatrobj | Technical Writer
・1 min read

Hello.
I've read that it's good to have many product ideas but before make it to the market, you should test the idea.
I am a newbie in the business area, so tell me how you proceed.

Discussion (7)

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simo97 profile image
ADONIS SIMO

Try to have a small subset of your target users and discuss with them, not showing your solution but discussing about the problem they have and you are solving. After that you will know if there is a real need.

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koladev profile image
Mangabo Kolawole Author

Okay! I got it.
My problem lies in the abstract way I am going to use to discuss with them, without revealing my solution and by get the essentials informations.
Do you have any idea?

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simo97 profile image
ADONIS SIMO

You can start with. "How do you fix XXXX issue in your activities ?", "How does the others (competitor) do ?"
Try to make propositions of your solution by arguing with him/her based on what he/she says. Don't talk like you solution is already there or you know the context too much, just speak like a complete profane.

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koladev profile image
Mangabo Kolawole Author

I see.🤔

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rolfstreefkerk profile image
Rolf Streefkerk

They can be aware of the solution and they should be in order to evaluate whether or not this service/product will actually benefit them. Remember, idea's we all have but execution is 95% of it.

The other thing, if you're in a blue ocean situation (you're the first to "invent" this service/product) either one of two things are true. The idea is so unique nobody thought of it and you're a genius OR there's no business there. Most of the cases it's the latter. Therefore, it may help to see who are your competitors, it's good to have competition, and where your solution actually is different or has unique selling points over that competition.

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koladev profile image
Mangabo Kolawole Author

That’s good points! Thanks

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jankapunkt profile image
Jan Küster

What literature did you already read?