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Why eCommerce Integration is a Key to Your Success

khrystyna_oliinyk_97b06d1 profile image Khrystyna Oliinyk Updated on ・4 min read

With the growing increase of online purchases, the complexities of inventory management and delivery, as well as consumer data, are also rising. For you, as a B2B SaaS software provider whose customers are online shop owners, integration with different eCommerce platforms is necessary to perform your core functionality. The more integrations with shopping carts and marketplaces your solution supports, the more revenue and clients you have.

In this article, you will find more about what eCommerce integration is and how it affects your business. You will also get to know how to easily implement integrations with eCommerce platforms through only one unified API.

What is eCommerce Integration?

eCommerce integration enables B2B SaaS providers to operate and manage their business processes effectively. With a robust integration, they can easily manage products, shipments, orders, customers, and many more from online shops of their clients without having to switch between systems. Easy access to customer stores without eCommerce integrations is not possible.

In addition to this, eCommerce integration reduces manual tasks and saves a lot of time for B2B SaaS software providers who can now focus on other important tasks. It also maintains reliable and up-to-date product details throughout all online channels to avoid out-of-stock situations. If B2B SaaS software providers look forward to updating their systems according to their customers' needs, eCommerce integration is crucial for them. In the end, it would contribute to a rise in its market dominance.

eCommerce integration is a must-have for those SaaS service vendors like email automation, shipping management, inventory and order management, ERP, marketplace website, and other B2B SaaS software providers whose customers own online stores.
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What are the Benefits of eCommerce Integrations for B2B SaaS Apps?

By integrating your B2B SaaS applications with various eCommerce sites, you'll have access to multiple online stores and manage all the necessary data of online retailers based on the eCommerce platforms. As a result, online store owners will benefit from automation features, such as monitoring orders, customer information, and product data. Connecting with different shopping platforms can also assist you in embracing and proposing new features for your customers and boost your profits because more clients generate more income for your business.

What are the Challenges of Developing eCommerce Integrations?

However, you must be aware of the difficulties of integration that lie ahead. eCommerce integration with B2B SaaS solutions is particularly challenging due to many factors. Firstly, it is challenging to find developers who have experience connecting SaaS software with eCommerce platforms. Each eCommerce platform has its API, so developers need to know how to eliminate specific issues and resolve reindexing process difficulties.

Another obstacle you should anticipate is the expense and time of the integration. It can take weeks, even months, to successfully integrate. Paying a programmer for all of this can be more than $25k out of your wallet. Besides, once the integration is complete, you will need to maintain that the process is continuously optimized and that any issues are resolved ASAP. That costs extra plus it takes time and probably even more resources.

The best approach to all these problems is to use a third-party option that takes good care of all integrations and provides time to concentrate on other issues for each B2B SaaS solution vendor, which is increasing business and finding new customers.

What is the Best Option?

Since establishing an eCommerce integration for your B2B SaaS solution requires a lot of time, investment, and a lot of resources, it is only rational to use a third-party platform. For instance, API2Cart allows integrating with 40+ shopping platforms through the use of a single API. Its API enables SaaS software to collect, sync, and work with online retailer data based on major shopping platforms such as Shopify, WooCommerce Magento, VirtueMart and many more.

With the fully integrated API, you, as a SaaS provider, can avoid almost all difficulties of integration with shopping platforms and save significant sums of money for the development of integration and other costs. You do not need to develop separate integrations with eCommerce platforms, and there's no need to worry about any upgrades and maintenance.

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