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Unified API: Why Your B2B SaaS Needs It

khrystyna_oliinyk_97b06d1 profile image Khrystyna Oliinyk ใƒป3 min read

For B2B SaaS companies one of the primary needs is to develop integration with eCommerce platforms. In a traditional workflow, developers should investigate each platform, its logic, and a way to work with needed store data. If your solution is focused on integration with just one or two platforms, then managing those integrations is quite simple. However, when your business expands and you want to open a new market share, you canโ€™t do without a unified API integration.

In this article, you will learn more about a unified API approach and how your B2B SaaS solution can benefit from it.

What Is a Unified API

APIs are a collection of processes or functions that enhance the development of apps used in an interoperable system to obtain data or features. They are the intermediate link that enables data to be connected and shared between different applications. The API is used to eliminate repetitive processes, streamline procedures, and make it easy to demand and send various types of information.

A unified API allows to work with different services through one API. For developers it means that they will avoid the need to learn the intricacies of each API and manage those connections if some changes occur.

Why Is a Unified API a Critical Component of B2B SaaS Company

A unified API saves time and resources because every platform has its unique architecture and methodologies. Via a unified API you as a SaaS supplier will be able to connect with different eCommerce websites at once and work with all the requisite data from retailer shops. Online merchants will, therefore, benefit from this type of integration. By using unified API, communicating with various shopping platforms will also help you accept and implement new functionality for your clients and maximize your revenues since more customers will create more money for your company.

You must still be mindful that there are many integration problems ahead if the unified APIs are not used. That's because the integration of B2B SaaS solutions with different shopping platforms is difficult due to several factors. Every platform will have its own API, so development teams need to know how to fix particular problems and resolve implementation issues. The cost and time of implementation is another barrier you can expect. The easiest solution to all of these issues is to use a unified API developed by API2Cart that takes care of all integrations at once and allows B2B SaaS solution providers to focus on other business needs.

API2Cart Unified API

As an eCommerce software provider, you need to grow and retain more new buyers as often as possible. To do that, you need to be able to offer superior services to online retailers to help them refine their market operations and strengthen the support they offer to their customers. As we've seen above, it is a must to integrate with numerous shopping platforms, particularly for SaaS solution providers who want to come up with new ideas in their niche markets and acquire access to a wider consumer base.

The excellent news is that you do not have to spend valuable time and resources conducting every integration by yourself, as API2Cart offers a unified API to integrate with more than 40 shopping sites, including several leading companies such as Shopify, Magento, PrestaShop, OpenCart, WooCommerce, BigCommerce and many more. Rather than developing integration for each platform independently, you can only build integration with API2Cart unified API. As a result, you will be able to work with various stored data from whatever platform you require.
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Letโ€™s see how the unified API integration will look like. For example, you need to import products from customer stores based on Magento, Shopify and Prestashop to your system. For that you will have to send a product.list request to API2Cart. In turn API2Cart transforms the unified API call into the native one and sends a native API request to Magento, Shopify and Prestashop. Then, API2Cart receives the native API2Cart response from these shopping platforms and transforms it into a unified API response from API2Cart with a list of products from Magento, Shopify and Prestashop.

You can try the service completely free for 30 days. For more information about our API2Cart, please contact us.

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