Thats quite clever. Pretty much make your customer feel they are righting a wrong in the world by purchasing what you're selling? I never thought of it that way. Certainly enlightening though!
So I wanna rephrase that. My target audience isn't one I want to convince that they need my product. I want them to be already interested but they need to know why it will help them be the hero. :)
So wait, what I am hearing is, that in order to write good advertising copy, I must channel my inner Gandalf? 😱 WHY HAS NOBODY EXPLAINED THIS TO ME BEFORE?!?
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