No, more what are your KPIs for clients. How does your customer know they are getting value out of what they are spending with you.
I've worked with a number of SEO firms in the past and at the end of the day, all I really cared about is "Are my conversion numbers up?" For example, I would see traffic go up, but would see conversion rates go down because non of the traffic I was getting was converting. The SEO firms I've worked with would say "see...we are producing because more people are seeing your product"
At the end of the day, I'm spending 2000k - 5000k per month and didn't see any ROI.
SEO consultant mission is about to recommend things he/she believes will work for the customer goals. At the end of the day, SEO, with other channels should help increase business growth (it could be data, money or reputation). According to business goals, KPIs should be set and followed.
IMHO SEO could help with conversion but not the first responsible for it..conversion optimization is another "job". However, SEO should increase qualified trafic and not just organic trafic that never convert because it answer other intent.
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How do you prove your SEO strategies work?
Hello Joshua,
Are you talking about convincing the customer to implement an SEO strategy or after implementation ?
No, more what are your KPIs for clients. How does your customer know they are getting value out of what they are spending with you.
I've worked with a number of SEO firms in the past and at the end of the day, all I really cared about is "Are my conversion numbers up?" For example, I would see traffic go up, but would see conversion rates go down because non of the traffic I was getting was converting. The SEO firms I've worked with would say "see...we are producing because more people are seeing your product"
At the end of the day, I'm spending 2000k - 5000k per month and didn't see any ROI.
So how do you prove that your SEO is working?
Good question Joshua.
SEO consultant mission is about to recommend things he/she believes will work for the customer goals. At the end of the day, SEO, with other channels should help increase business growth (it could be data, money or reputation). According to business goals, KPIs should be set and followed.
IMHO SEO could help with conversion but not the first responsible for it..conversion optimization is another "job". However, SEO should increase qualified trafic and not just organic trafic that never convert because it answer other intent.