I believe personas are a strong element in user research. Without strong user research, the design is most likely to fail. Also, UI and design, there's a difference. User interface is what looks visually, and design is about decisions made to make the user interface beautiful.
This read was more focused on research and general aspects of the user experience development process.
You did make a good point when you said,
imagine a site for bankers vs artists will have very different content ranking
I think I was just being reactive to "Personas yeah ain't they great". I wonder how useful they really are? Also wonder if there are dissenting voices in the field?
I'm also reacting to the model of a one sided essays. I think if you had linked pro AND con arguments my reaction would be - wow well written AND researched.
When I came across the idea of personas about 10 years ago I was the same... and I do think it was a valuable construct. But these are actual fictions used to colour our presumptions. I think this is why data matching has replaced speculation in day to day marketing. But seriously this is all just hunches on my part. I was hoping that a behavioural strategist would come into the chat.
"User interface is what looks visually, and design is about decisions made to make the user interface beautiful." That's an interesting comment!
I believe personas are a strong element in user research. Without strong user research, the design is most likely to fail. Also, UI and design, there's a difference. User interface is what looks visually, and design is about decisions made to make the user interface beautiful.
This read was more focused on research and general aspects of the user experience development process.
You did make a good point when you said,
I think I was just being reactive to "Personas yeah ain't they great". I wonder how useful they really are? Also wonder if there are dissenting voices in the field?
I'm also reacting to the model of a one sided essays. I think if you had linked pro AND con arguments my reaction would be - wow well written AND researched.
When I came across the idea of personas about 10 years ago I was the same... and I do think it was a valuable construct. But these are actual fictions used to colour our presumptions. I think this is why data matching has replaced speculation in day to day marketing. But seriously this is all just hunches on my part. I was hoping that a behavioural strategist would come into the chat.
"User interface is what looks visually, and design is about decisions made to make the user interface beautiful." That's an interesting comment!
I get you. That's a valid argument. Let me dig a little deeper into this.
^ Good statement. Something for me to think about.