I need help to work/market a future project. I need somebody with experience and/or business vision (because the target is money). I am ok with a business partner but of course, not freeloaders, novices or WordPress-lovers I would love to work with somebody that will not be afraid to hunt for investors or work hard.
Note: If you love Wordpress and you are unconditional to it, then it is not for you. (some people are really fans of Wordpress to the extent of fanatism, they are scary).
Wordpress is the big guy of the market. However, business and technically, it's doing a poor job, so it means that there is a niche to exploit.
I explain. Let's say one of my customers runs a Mom & Pop store. He wants something trivial, a first store where he could sell show the store, their products and maybe even channel the sales (and a "contact us"). So I decided to create its webpage using Wordpress.
First mistake: Wordpress is a blog system, it is not aimed either it works as a portal but developers are used Wordpress for this task, so it is possible.
Second mistake: One of the strengths of Wordpress is the number of plugins. However, for the end-users, it is not an advantage, but a burden. For example, let's say that I install the system and I use 5-10 plugins (woo commerce, some plugins about the cache, and a few ones). The customer must update their website regularly (Wordpress and plugins) and sometimes an update could break the whole site (it happens so often). It is not rare to find customers to decide to give it up, and they don't update their site anymore (and they should do that). So, plugins are not a pro for the end user but for the developer/designer and only if the developer/designer knows that.
Third mistake: It's slow. It is painfully slow. But, there is a solution: WP SUPER CACHE (or alternatives) but, surprise, it is still slow. Wordpress is slow because it wasn't designed thinking about speed or it was designed for other tasks than a blog system. However, even with cache, Wordpress is not scalable. And speed is important. Google punishes webpages that take more than 3 seconds to load. There is a solution and to over-extend the cache that it's practically the same than a static website.
Speed is also crucial if we consider that the gross of the market uses a "shared hosting".
- Fourth Mistake: Wordpress is aimed at the end user. The end user WILL, ahem, USE Wordpress but he/she is not who will install it. Some hosting services have a one-click installation, but it installs an ugly blog site and nothing more. It is possible to install some themes, but they are ugly. The good themes are not for free, and they usually are not aimed at the end user but for developers/designers.
Wordpress is easy to install:
Well not really.
It is a nightmare for the end user. Database name? What is a database? Which database? I don't even know that we need a database at all.
And for security, the installer will need to give 755 permission to the wp-config.php file, and I don't see the Average Joe doing that (and usually they don't do).
2- Developer/ Designer.
3- Wordpress/ Plugins vendors.
The Wordpress market has never been Customer <-> Wordpress (with the exception of the cloud service).
The same than Wordpress but aimed for a specific market. The motto of "one solution fits all" is a mess (it is the same mess than PHPNuke).
For example, the company Autodesk. Autodesk sells a product called Autocad, but it is not a single product but a whole family of product aimed at different market/needing.
Autocad Architecture, Electrical, Civil, MEP, Plant 3d...
Programming speaking, they are only "forks" that share some base, but for business, they are specialized tools. However, it requires extra work.
So, let's back to the first example of a Mom & Pop store, what if there is a product that fits their needing?. a "Wordpress-clone" but aimed to small stores? So they don't need to install a plugin, its an out of box experience (with a catch). And maybe some other company requires a page to sell its service and such. Or some others need a website for dropshipping. We couldn't generate a fork for each kind of need but we could target the most popular.
If you are designed a template on WordPress, you are seeing something like this line:
<?php get_sidebar( 'content-bottom' ); ?>
Well, that is PHP code. Technology has advanced so much, and now we could create the same that it's more powerful, fast and friendly with the designer (that maybe he/she don't know or care about PHP).
@sidebar( 'content-bottom' )
The market is huge and Wordpress's customers aren't happy with Wordpress (neither they are too loyal with it). But the goal is also to lure developers/designers. I would be really happy to steal 1% of the Wordpress Market.
Automattic (the company behind Wordpress) is valued in $1.16 billion.
This market is not "blue ocean" so the target is to offer a new alternative that does the same but served differently (i.e. from the red ocean to blue ocean).
So we don't need to evaluate the market or research it, WordPress already did it. What we need is to bite Wordpress.
Time to develop the first version (MVP): 3-4 months.
Dual license. Open source (GPL-V3 or alike) as a distribution channel and close source for other sales channel.
Of course, it is only a rough sketch of the idea but I will start the project anyway if I start alone or not but the more, the merrier.