Well I kind of think the concentration on the bigger picture is the problem. You're supposed to make small valuable progress, sure there is usually a larger goal but each step is about what the client wants to provide them with value once complete.
I do understand why that isn't what happens, but that is probably why we see so much butchered scrum. Big picture in Jira does suck, but you're not supposed to be asked for big picture progress.
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