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Cover image for Hyper Local Marketing In Maryland & West Virginia - Marketing Tactics

Hyper Local Marketing In Maryland & West Virginia - Marketing Tactics

jdc profile image πŸ’« John Corbin πŸ§œβ€β™‚οΈ ・2 min read

Hey there! How's it going? I've been feverishly utilizing every free moment of my own time to revitalize one of my original web development projects - a local business directory - and wanted to share three big lessons I've learned.

Deep Creek Lake, Garrett County, Maryland

Deep Creek Lake, Garrett County, Maryland - Deep Creek Lake Vacation Guide

#1 - Invest in your personal projects.

I can't overstate this enough, you have to invest in yourself! If you don't believe me, tune into Get Well Soon by Ariana Grande, drink some water, and come back. ;)

By having a successful personal project, you'll be able to showcase your talents, drive ad revenue, and help establish new domains quickly.

Morgantown, West Virginia

Morgantown, West Virginia - Morgantown Guide

#2 - Data Projects Have Value on Multiple Levels

Why has this project survived? Simply put: databases are the Queens of the marketing world.

Directories are perfect (almost) evergreen content. + You can reuse your database to target other hyper local locations.

Oakland 21550, Garrett County, Maryland

Oakland 21550, Garrett County, Maryland - Garrett County Guide

#3 - All Those Links Count Baby

Directories are LOADED with links. Don't discount the value that those can pass on to your other brands, especially if they're well formatted and schema-compatible.

Hopefully, this review has sparked a creative idea in you too! It took me almost a decade to learn how this model could be useful on so many levels. Thanks for stopping by!

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