The retail & eCommerce industry has benefitted from the shift to remote work and more and more people moving to online. As such small-scale businesses and small eCommerce shops suddenly had to contend with a large customer base suddenly becoming their regular customers. Many online businesses had to contend with the challenge of dealing with an increased customer base.
One of the ways large eCommerce operations are managing their online platforms is through headless commerce. Headless commerce decouples the front end and the back end. Allowing an eCommerce business to scale the backend for large orders or enhanced logistics system while keeping the front end intact. Conversely, headless commerce also allows the front end to be enhanced while keeping the backend unaffected by the changes happening in the front end.
By decoupling the back end and front end connection, an eCommerce business can scale the back end or the front end separately and can keep the platform working without going for maintenance and downtime.
What is Headless eCommerce?
Headless eCommerce is the decoupling of the back end and front end of an eCommerce website. Traditionally, the back and front ends is connected and work together. But in Headless eCommerce, both are decoupled, and as such changes in one don’t affect the other. The term headless commerce was coined by Dirk Hoerig, co-founder of commerce tools in 2013. Many large eCommerce brands were noticing that they were unable to continuously improve the user experience and to mitigate that, headless commerce was needed. With headless commerce, customer experience can be improved at every touchpoint including checkout & orders.
The front end and back end interact with each other using APIs or other interfaces which allows the decoupled front end and back end architecture to work.
What Are The Major Benefits of Headless Commerce?
Fast Change Implementation & Optimization
Sites with connected back and front ends may take some time before changes added are visible and applicable to all users. But with headless commerce, the changes are instant and live for all users at once and without any delay.
With headless commerce, developers can quickly change the front end or add additional features for products, delivery & logistics in the backend without affecting the site performance and uptime.
As such when you want to scale up the website and its capabilities, headless commerce allows you to do that without designing everything from scratch.
Better User Experience
A business has the ability to influence all stages of a customer journey with headless eCommerce. You can also use the customer data and personalized information that is stored in the back end to create a personalized front-end experience.