One of the reason is to prevent other sites to steal your download link and paste it on their site to steal your traffic. The direct link generated in the download page is not always the same, it may have expiry time and/or being invalid when you send it to someone else or paste it in a different browser. It focrces you to share the perma link of the download page with proper information, ADs, invalidate outdated version and increase traffic of their site.
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One of the reason is to prevent other sites to steal your download link and paste it on their site to steal your traffic. The direct link generated in the download page is not always the same, it may have expiry time and/or being invalid when you send it to someone else or paste it in a different browser. It focrces you to share the perma link of the download page with proper information, ADs, invalidate outdated version and increase traffic of their site.