I consider most ad tech a dark pattern, since it tracks your users and sells that information. Apart from that there's button hierarchy, gamification features and basically "whatever you can do to increase conversion".
Having been in e commerce for 6 years, I implemented my fair share of dark patterns. It ended up being one of the reasons that made me abandon e commerce.
I'm sorry, internet.
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I consider most ad tech a dark pattern, since it tracks your users and sells that information. Apart from that there's button hierarchy, gamification features and basically "whatever you can do to increase conversion".
Having been in e commerce for 6 years, I implemented my fair share of dark patterns. It ended up being one of the reasons that made me abandon e commerce.
I'm sorry, internet.