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Discussion on: Slack Has A New Face

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Brian Hogg

Sure, but wouldn't you be able to say that about any icon change?

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Christian Brintnall

I'd say almost any, but they can have a natural progression. I don't have a solid example, but when logos have a more natural progression they're still easy to recognize. I'd argue if they kept the new logo, but didn't tack on that jarring purple background (at least for the app), i'd still recognize it at a glance.