Very true, Im sure they are not allowed to sell their platform to Canadian companies, I wish we had the same protection in the US but unfortunately we do not. I used to work for a couple of popular email marketing platforms and honestly the people who are buying this companies services/platform are idiots. This is a terrible way to target new customers. No one responds to spam mail well, the amount of click thru's and actual ROI you would see from a platform like this has to be very very low. You make a great point also that half of the data that they do acquire is most likely dirty data that isn't even useful! This is essentially a very legal scam.
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Very true, Im sure they are not allowed to sell their platform to Canadian companies, I wish we had the same protection in the US but unfortunately we do not. I used to work for a couple of popular email marketing platforms and honestly the people who are buying this companies services/platform are idiots. This is a terrible way to target new customers. No one responds to spam mail well, the amount of click thru's and actual ROI you would see from a platform like this has to be very very low. You make a great point also that half of the data that they do acquire is most likely dirty data that isn't even useful! This is essentially a very legal scam.