DEV Community

Cover image for The fitness trend of 2021 is Digital Fitness

The fitness trend of 2021 is Digital Fitness

Hamit Demir
Technology and internet lover! Working to level up live streaming world.
・2 min read

In 2021, digital content will continue to be live streams, blogs, and social media stories. It will also grow to include custom-built fitness apps, integration with facilities, FitTech, and YouTube content. In 2021, fitness entrepreneurs are more interested in software than their classic businesses like supplements and sports textile.

In fact, the changes in our lives have created an opportunity for fitness entrepreneurs or gym owners like you. By moving your gym to digital, which is limited by doors and walls, you can take your brand to a broader audience and increase your profits.

In fact, the digital transformation of gyms has not just begun. Especially over the past 10 years, fitness entrepreneurs have increasingly started using technology to make a difference in the sector. The adoption rate of digital fitness capabilities has only got faster in 2020 due to the pandemic.

Make a difference in your competition with your Digital Fitness service!

Gym owners can offer a more comprehensive service by thinking broader, rather than just focusing on improving physical health, but also extending it with wellness offerings such as yoga.
Alt Text
We all started using the internet much more in 2020, due to the unprecedented effect of the pandemic.

Offering distance personal training or one-on-one or group training with experts will put your brand a few steps ahead of the competition.

Gyms now have to offer group lessons or home exercise programs and private lessons with professional trainers in order to provide better and uninterrupted service to their customers. The real-time live streaming software is needed to provide such a service.

Imagine the satisfaction of your customers who achieve their goals by doing "digital fitness, or let’s say “digital sports", with real-time interaction on the screen without having to go to a different location to take lessons from professional trainers.

You can even include experts from different branches related to your field, such as local sports rehabilitation clinics and general practitioners, in your digital fitness offerings. You're only bound with your imagination 🙂

Discussion (3)

krithiga profile image

A thorough examination of fitness streaming on digital platforms. This is an excellent article! Thank you for sharing your knowledge with us. I enjoy informing readers about the advantages of using an online fitness streaming platform.

meryemrai profile image
Meryemrai • Edited

Very detailed analysis of the fitness streaming on digital services. Awesome article! Thanks for sharing with us. I like to share online fitness streaming platform benefits to readers.

eva89281782 profile image
Eva • Edited

It might be opend debates about the benefits of doing sports at home! Yes, definitely home is cheaper. If you are trying to stay fit, without burning a hole in your pocket then a home workout is the perfect option for you. You do not have to buy expensive machines for that. You can use water bottles instead of dumbbells or turn the stairs into a calorie-burning machine. However, workout in the gym with proper equipment bought in some you might stay motivated, especially if you love socializing, moreover another major advantage of going to the gym is that you will find professional guidance. The trainer will help you achieve your fitness goal.