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Discussion on: What web analytics tools do you use?

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Gregory Witek

I use Plausible plausible.io and there are a few reasons why I moved away from Google Analytics:

  • I try not to use too many services from one provider - I use DuckDuckGo for search, ProtonMail for email etc. I still rely on Google services, but just a couple
  • I avoid sending data to advertising companies - I'm not a fan of adtech industry and whether we want it or not, large portion of Google's revenue comes from publishing ads. And while sending my data there is one thing, I don't want to send my visitors' data there
  • it is a paid product built by a small, bootstrapped company - I want to support small companies that build good products and respect users' privacy, I believe internet needs more small players that specialize in some area instead of corporations building monopolies, and I often choose paid solution by small company over free product by big tech