Seems like the winner takes everything scenario, and the winner in this case, the ad company takes the standards with it. If you pay a closer attention, you could see it happening in every domain, the "mighty" dictates the rules. I wish I could see in the future though, fifty or a hundred years from now. See how the web evolved and what technologies and standards will be used. The standards are call standards because that's what they are. You comply with them. You might like or dislike the intersection light "alert" system on the roads, however you stop at the red light, because if not, you BREAK things!
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Seems like the winner takes everything scenario, and the winner in this case, the ad company takes the standards with it. If you pay a closer attention, you could see it happening in every domain, the "mighty" dictates the rules. I wish I could see in the future though, fifty or a hundred years from now. See how the web evolved and what technologies and standards will be used. The standards are call standards because that's what they are. You comply with them. You might like or dislike the intersection light "alert" system on the roads, however you stop at the red light, because if not, you BREAK things!