re: What is your approach for blogpost titles? VIEW POST

FULL DISCUSSION
 

It's not as much a formula as guidelines but,

  • Target keyword as close to the front as possible.
  • Exactly what they're going to learn
  • If it'll fit, a counter to a common objection

Examples:

This one's keyword is "automatic newsletter" which didn't make it very close to the front. The common objection is "But I don't have time."

This one doesn't really have a keyword in it, but the common objection would be "But my product isn't ready."

Sometimes I just do:

  • What the blog is, and
  • Why you should do it

Examples:

The what is "How to write with SEO in mind" and the why is "get more blog readers."

With this one, the second part could be both a "why" and a response to the objection of "But I don't have time."

code of conduct - report abuse