We have a brand book that includes names, typography, graphics, logos, and a color palette. On its basis, we create the materials, related to the company’s activities. At a certain point, we realized that our presentations for developers at conferences neither exhibited enough warmth and nor presented a symbolic image.
We decided to make sure that the company’s attributes did not just reflect the corporate identity, but had to become more vivid and capture attention so that people would not just glance at our name, but get curious enough to inquire further.
Learn more about how we created a bear that became the symbol of Evrone.
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