Schema Markup is a form of microdata that is used by internet marketers to let search engines understand your particular web page. If search engines are unable to evaluate the main objective & significance of your web page, how can they rank you in the top SERPs? With Schema Markup you can define your web pages properly.
The rich snippets are also inspired by Schema Markup and are the visual representation of the same on SERPs. To understand this we may consider Frontend & Backend Designs. If Schema Markup is Backend Design, the Rich Snippets are the Frontend appearance of your Schema Markup. The Schema Markup data often requires you to share your web page information that includes:
Read more:- Schema Markup: A Comprehensive Guide To SERP Appearance
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