Thanks for clarifying 🙏 Are there any KPIs for that outbound work (blog posts, speaking) other than you show up (like meeting a certain blogging / conference frequency)?
Thank you so much Michael! I've been a freelance technical writer for the last year and a half, so thank you for filling in so many details about developer relations. OK, last question. Does anyone actually watch your Twitch sessions? 😅 I've done 200+ hours of streaming about programming and while I'm not particularly entertaining on video, it seems to be the lowest return on investment for reaching developers.
I don't consider the live Twitch session as super relevant in terms of viewership (it's nice to have folks there for interactivity) but the long-term viewers via YouTube using streamyard.com or the likes. In other words: optimize for the archive viewing case not the live one ;)
That's great advice. I found that my best-performing YouTube video ended up with about 200 views driven by an article, whereas I averaged 2-3 streamers at best. Have a wonderful day Mike!
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Thank you Michael for your great description of your work as a Developer Advocate.
What are your KPIs, if leads aren't?
Mixed bag, around impact on roadmap, enablement, but also outbound.
Interesting! I can see why it's not leads, but it also shows that you serve a really important cross functional role in your work. What's "outbound"?
Ah, sorry for the lingo, with outbound I mean the more traditional work around blog posts, speaking engagements, etc.
Thanks for clarifying 🙏 Are there any KPIs for that outbound work (blog posts, speaking) other than you show up (like meeting a certain blogging / conference frequency)?
Usually revolves around views and number of participants but depends on the medium (think: blog post or YouTube video or Twitch session).
Thank you so much Michael! I've been a freelance technical writer for the last year and a half, so thank you for filling in so many details about developer relations. OK, last question. Does anyone actually watch your Twitch sessions? 😅 I've done 200+ hours of streaming about programming and while I'm not particularly entertaining on video, it seems to be the lowest return on investment for reaching developers.
I don't consider the live Twitch session as super relevant in terms of viewership (it's nice to have folks there for interactivity) but the long-term viewers via YouTube using streamyard.com or the likes. In other words: optimize for the archive viewing case not the live one ;)
That's great advice. I found that my best-performing YouTube video ended up with about 200 views driven by an article, whereas I averaged 2-3 streamers at best. Have a wonderful day Mike!