At a previous company one of the marketing folks would go around and ask people if they could write something. After a while he had a pipeline of steady posts lined up and people got into the habit.
I'm not sure how you bootstrap that process though. When I joined the culture was already established and all people had to do was basically hand in a draft.
It’s tricky for sure.
We have a Slack channel for our external blog but it’s a struggle getting people away from their day jobs to write technical documentation let alone a blog post.
Handing in a draft for consideration sounds like less of a barrier to entry, I’ll just need to think about who it falls to to polish the final product
At the place where we would hand in a draft the edits and extra polish would come back to the original author after it was reviewed. So the work was still done by the author but they had some help with polishing it.
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