Buzzwords. It sometimes feels like in 2018 you could sell bubblesort for a million dollars if you implemented it using machine learning or blockchain. I estimate about 80% of IT hype is snake oil and many things get hyped because of a feedback loop of [more users -> more articles -> more hype -> more users...]
For IT tools, there's a sweet spot of not old enough to be outdated but old enough to have proven useful even after the hype has passed.
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