The problem is that Google have positioned themselves as the gatekeeper to all other kinds of services.
Even if there are better services available from a consumer perspective, if Google chooses to bury that competitor in their search results, a company can't generate the traffic it needs to keep the lights on.
And that's not a hypothetical. They have been accused of doing that in the past to competing platforms like Yelp, Getty Images, and an array of vertical search platforms.
I feel that it's very hard to view Google as a private company in an open market nowadays. Their services have in some instances advanced to a point where a majority of people take them for granted like public infrastructure.
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