It depends, but for me I create a lot of example projects & reference architectures & open source them, create videos, write blogs, speak at conferences & have meetings with developers using the services & tools that my team builds.
To do what, though? I mean, I have meetings with developers all the time. We create example projects as part of development work all the time. I don't write blogs, but I know other developers who do. Same with conferences. I'm missing something here!
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