There is no doubt about the fact that today artificial intelligence has touched almost every life on earth. It is everywhere starting from weather reports to Google's search predictions and voice recognition. Needless to say, its contribution to modern society in terms of efficiency is remarkable. This is one of the reasons for which entrepreneurs are gradually getting inclined towards the new concept and are adopting the technology as a necessity to boost efficiency, increase revenue and most importantly to improve client experience.

The online retailing industry and e-commerce had redefined the concept of doing business and earned the reputation of the ones that successfully brought innovation. Following the massive impact of the AI, e-commerce business owners have observed the need for automation in the business world for better user experience.

Experts predict that Artificial Intelligence (AI) will soon revolutionize multiple sectors including the e-commerce industry. From the current scenario, it is pretty evident that you can easily utilize the new invention as an additional store strategy. If you are an owner of an eCommerce store, there are multiple AI applications available which you can choose for your store. In this blog, I will be sharing with you some specific areas where you can utilize the strength of AI in your e-commerce business.

Importance of AI in E-commerce

The current business scenario has really made it hard for e-commerce businesses to compete with each other. In order to stay ahead in this race, business leaders are continuously experimenting with the new and advanced technologies to add more convenience to clients’ shopping experience. Small and medium-sized businesses are also not spared from this. Store owners are focusing on personalizing the shopping experience to strengthen marketing strategies, sales, and revenue. When it comes to personalizing the shopping experience, nothing can beat the power of artificial intelligence.

How AI personalize your E-commerce experience?

E-commerce business is all about convenience. The concept has gained popularity just because of the convenience it offers its users. After all who would waste his time and energy on visiting shops when he can get it easily at his home? This is the only reason why people prefer online shops more than brick and mortar stores. Artificial intelligence and machine learning technologies simply add more convenience to the system by offering more personalized and localized shopping experience to the customers.

E-commerce Statistic #1: It's estimated that there will be 1.92 billion global digital buyers in 2019.

AI holds an incredible ability to track customer behavior online which is extremely helpful for entrepreneurs to give their clients a better-personalized experience. AI enabled websites to keep a watch on their customer activities in their shops which give marketers the idea of their tastes and preferences and also the products they are searching for. Based on this analysis, retailers suggest product categories for each and every customer.

In simple words AI does the following for your website

• Involves users
• Helps clients look for products
• Improves client experience with image searches
• Products and services recommendation
• Personalizes content
• Improves sales process
• Targeting consumers from different channels
• Product recommendation
• Product reviews and
• Improves customer experience
• Incorporating artificial intelligence in Wordpress e-commerce

There are many reasons to fall in love with Wordpress when it comes to e-commerce platforms. The biggest advantage of Wordpress is its flexible nature which allows you to make changes and modifications on your Wordpress websites according to your needs. For instance, you can add new and advanced features to your website without disturbing the whole structure.

There are hundreds of AL and ML plugins built by third parties, which you can install to increase the quality of your website. Here are 5 top AI and ML plugins that are considered to be the favorites of entrepreneurs in this industry.

1. Kindred post

The kindred post is the name of a content marketing extension that gives you the scope to attract more users on your site by allowing you to place a widget on your sidebar. It utilizes Artificial intelligence to evaluate the consumer behavior on your website and recommend content on the basis of each visitor’s tastes and preferences.

Kindred Post is user-friendly and an exceptional extension that helps you create appropriate content for your target audience. The interest of the users on your website grows as you provide them recommended results based on their past searches.

2. Akismet

Spamming is the darkest side of the digital world and unfortunately, websites are very much prone to such attacks and threats. There is no doubt about the fact that we all prioritize safety before anything else. Your consumers are also not an exception. Security becomes the biggest concern while people shop online. They always want their credentials to be in safe hands.

Akismet is the name that comes first in my mind when it comes to safety because of its safety-first approach. It is an effective WordPress plugins that, with the help of artificial intelligence identifies and detects counter spam. It is one of the two plugins that come pre-installed on every WordPress website.

3. WordLift

Undeniably content is the heart of the modern marketing system. It is all about the quality of the content and its impact on your target audience. WordLift is another AI plugin that uses linked data publishing and natural language processing to assist marketers in framing effective and personalized content.

It is an interactive AI extension that goes through the content and turns it into machine-friendly content to help you improve the subject for user engagement and search engines. Presently WordLift is capable of working in 32 languages. It sends content recommendations to readers that encourages them to spend more time on the website.

4. Watsonfinds

Watsonfinds is an extraordinary AI extension that utilizes human emotions to perform its task. It’s a fact that emotions play a pivotal role in our purchasing decision. Using the theory Watsonfinds reads and interprets your content and informs you about the emotional impact of the content on your customers like anger, sadness, nostalgia, disgust, etc when they read it. It is innovative and easy to use the extension. When you add this to your website you will come across a button on your WordPress post editor, pressing on which will reveal your content’s emotional score.

5. Live Chat

The live chat facility is currently dominating the e-commerce field with its interactive feature. A study showed that more than 90% of consumers are satisfied with the concept of live chat, compared to other communication channels like voice, email, and social media. Surprisingly, a large number of websites still have not adopted it.

Live chat is a virtual agent available for 24*7 on your Wordpress website. This extension can be used as a perfect replacement for a 24*7 customer care representative. If you are not able to appoint someone like that you can certainly fill the blank space with this extension. It keeps your customers engaged by accompanying them or solving their queries related to your services, as soon as they enter your website so that they don’t feel lost or clueless.

AI and ML are the game changers of the digital world. These advanced technologies are helping online retailers and e-commerce marketers by developing the process smartly so that consumers are no longer offered with solutions that are neither tailored nor appropriate. So if you have an eCommerce store, it is high time that you add AI and ML plugins to your Wordpress websites as you have no option to keep your business updated with the latest trend and technologies.

AI #ML #WordPress