Shopify's native integration is great; especially for non-technical regular users. It also sends the most important events to Facebook & Google.
However, a well-set GTM structure would help much more. You could send more data and optimize the Ads better that way. You will need to use an app for that though. Analyzify could be an option - others are doing good too. Just check and compare :)
Otherwise, without a professional setup - with a normal GTM integration - you won't get much. So in that case; I recommend using Shopify's native & default integration.
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Do you suggest adding Facebook Pixel and Google Ads Conversion Tracking through Google Tag Manager or using Shopify's default integration?
Shopify's native integration is great; especially for non-technical regular users. It also sends the most important events to Facebook & Google.
However, a well-set GTM structure would help much more. You could send more data and optimize the Ads better that way. You will need to use an app for that though. Analyzify could be an option - others are doing good too. Just check and compare :)
Otherwise, without a professional setup - with a normal GTM integration - you won't get much. So in that case; I recommend using Shopify's native & default integration.