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Coherent Logic Limited

Assess Your Website Performance in under Ten Minutes

thospfuller profile image Thomas P. Fuller Originally published at linkedin.com ・4 min read

The Problem

You're at the management-level, your website is "slow", but you're not sure why or how to go about determining how slow it really is, or if there could be other performance-related problems. You want to get an assessment quickly, and on your own.

The Solution

Below I've included a short list of tools you can use to assess your website performance, along with some notes on what to look for. The goal is to give the non-technical reader some insight in less than ten minutes, so I've pointed out what to pay attention to in order to achieve that goal.

Problems with this approach: If your website performance is not consistent, one test may not reveal this problem.

The Law of Diminishing Returns

If your business has an e-commerce website, then it's important that it be optimized to its fullest (practical) potential, and the optimization effort may happen continuously. If, however, you do not make money directly from your website, consider making improvements for a solid user experience, and to achieve higher rankings with respect to Google and Bing.

The following set of tools are all free and all related -- I'd suggest trying all of them because they'll give you a varying perspective on potential problems that your website may need to have addressed:

WebPagetest.org

WebPagetest.org example to test a website's performance

Once the test has completed the results are displayed on the following page, below.

WebPagetest.org example web page performance test for results.

Google PageSpeed Insights

Google PageSpeed Insights: Enter a web page URL

Once the test has completed the results are displayed on the following page, below.

Google PageSpeed Insights: Performance Results

Pingdom Tools / Page Speed

Pingdom Website SpeedTest

Once the test has completed the results are displayed on the following page, below.

Pingdom Performance Insights

GTmetrix

GTmetrix Dashboard: Analyze Performance Of

Once the test has completed the results are displayed on the following page, below. Note that GTmetrix provides two tabs here -- the PageSpeed tab and the YSlow tab.

PageSpeed tab:

PageSpeed tab: Performance Scores & Page Details

YSlow tab:

YSlow tab: Performance Scores & Page Details

Bonus Test

Is your website using HTTP/1.1 or HTTP/2? Amazon and PayPal are still using HTTP1.1, while LinkedIn supports HTTP/2. Supporting HTTP/2 is something to consider as it may positively impact performance and you can determine this using the KeyCDN HTTP/2 Test tool.

Conclusion

  • Test several pages and test more than once.
  • Test using different locations.
  • Compare performance metrics before and after a change has been made.
  • Erratic or strange behavior may be indicative of a problem on the server.
  • Not everything reported by these tools needs to be addressed and/or have an A-rating.
  • Add to this list – the more perspective you have, the better.

Are You Looking to Supercharge Your WordPress Website?

If your website is experiencing problems such as slow page load times, stability issues, strange behavior or other aberrant behavior contact me directly as I help businesses address exactly these issues.

I also help businesses supercharge WordPress websites so we can go further than fixing problems and positively transform the visitor's experience and help your business get the most out of its SEO investment.

If you would like a free, no obligation, evaluation of your existing WordPress website please contact me via LinkedIn.

Further Reading

Posted on by:

thospfuller profile

Thomas P. Fuller

@thospfuller

I am a hands-on technical consultant w. a focus on cloud application development (specifically AWS) & product development and my goal is to help technical leadership deliver better software.

Coherent Logic Limited

Coherent Logic is a software engineering and data analytics consultancy based in McLean, VA USA.

Discussion

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Performance is something that is grossly under valued. Website performance can save you money, increase profits and sales, and increase rankings. More information should be written about it.!

 

I agree with your position. It's not easy and is often not considered until there's a problem, then it usually becomes clear that it's not necessarily going to be quickly addressed. Engineers might try a band aid solution which may last for a bit but eventually the problem will likely require a non-trivial effort to properly remedy.

BTW Re:

and increase rankings

-- it is my understanding that this applies to Google but not to Bing. Apparently Bing doesn't care if a site loads slowly.