I would say, if it is some kind of toggle button it should tell the user the current state. For instance, "Following".
If it is a button to perform an action (which is not supposed to toggle some state), it should tell the action with a verb
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I would say, if it is some kind of toggle button it should tell the user the current state. For instance, "Following".
If it is a button to perform an action (which is not supposed to toggle some state), it should tell the action with a verb