The main complaint from Salesforce users is the discomfort of the user interface. The web has moved towards responsive design, and the Salesforce user interface hasn't evolved at the same rate initially. This has caused Salesforce to rethink the way its platform is designed and the way applications are built on it. All of this led to the launch of a new platform that Salesforce called "Lightning" and is also called "The Future of CRM." The lighting is designed to provide additional analytics and online intelligence to drive more sales and is a new implementation of Salesforce. This is done by focusing entirely on the logic of the application and democratizing the creation of applications on the platform. The main changes to the Lightning platform:
1. A new information architecture: -
Relevant information is displayed for each screen, optimizing process and workflows, with Lightning. The "Activity Feed", for example, shows the latest updates assigned to a sales rep for all accounts. To see everything that is happening with a client without having to go to different pages of the application, we can use the "contextual hovers". To have an overview of all your offers, there is the "Opportunity Table". Finally, there are customizable dashboards that allow you to choose the data you would like to have on hand, even if it is not available by default. End users have more power in their hands and this, in turn, will make for a more satisfying experience for the sales team.
2. A new design language: -
Regardless of the device, all the new functions available in the user interface work the same. For that, Lightning offers a new design language that promises a consumer-like experience across devices, browsers, and operating systems.
3. A new way to create applications: -
The number of custom apps built on the Salesforce platform has grown significantly thanks to Lightning. Even non-developer users can now build apps because Salesforce has vastly democratized the app development process. Just by using the Lightning Components drag-and-drop visual interface, any user can start building apps. To provide more flexibility in system design and to facilitate complex workflows above, Lightning apps can be built as stand-alone apps on top of existing Salesforce apps or Salesforce1 mobile apps.
It is very easy and simple to build basic applications and make simple customizations, but if one is interested in this profession, then it is inevitable to design complex applications with complex application logic. It can also happen that one does not have the talent or the internal bandwidth to develop these applications on their own and also if this is not done correctly, one could end up creating the wrong applications without achieving desired results and are incompatible with each other. This makes it more beneficial and safer to work with a Salesforce Lightning developers so you don't waste time and energy creating inappropriate apps.
JanBask is a Salesforce consulting company with many years of experience implementing and integrating Salesforce for a wide range of industries. We can have complete confidence and trust that we will provide the best Lightning platform for all your CRM needs. We design solutions that give you a unique way to sell and put data where you need it. Other benefits are opportunity management tools, a smart home page that shows what's relevant and helps you make smarter decisions and reach new heights.
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