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Canming Jiang
Canming Jiang

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Democratize Single Sign-On for B2B SaaS Vendors

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If you’re a SaaS vendor, you want to make it easy for your enterprise customers to log into the system and access services. However, the rise of Single Sign-On (SSO) has introduced a new challenge to this.

Over the last few years, SSO has become a mainstay of enterprise IT’s approach to user access to applications. SSO reduces password fatigue, while enabling IT to easily manage and track user access to sensitive information to support security and compliance requirements.

Today, your customers and potential customers are implementing SSO via an identity solution such as Microsoft Azure AD, Okta, Amazon or Google, and it’s no surprise they want to leverage these solutions to log into your SaaS application.

If you have already attempted to connect your SaaS application to an identity management solution, you know how costly and time-consuming it can be. Doing this for multiple platforms is time and cost prohibitive.


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