What we meant by User experience is that, the way a person (a user) feels about interacting with or experiencing a particular product. Product is a good service or a feature. Product can be either physical like a video game controller, or be technological like a website.
Let's discuss about above features one by one. To begin with, 'user experience' is about improving 'usability'. In other words, making a product easy to use for the users. The purpose and the use of a product have to be clear to anyone who is going to use it. Designers need to think about the diversity of the targeted users. This is because every individual has unique needs.
Being 'equitable' means making the product useful to every type of user. This includes users with disabilities and unique needs. They all should be benefitted by the product equally.
Making things 'enjoyable' to use is also a fact that has to be considered in designing. This creates a positive connection between the user and the product. If a product is enjoyable, there's a high tendency for users to find it interesting to use.
Finally, a product must be 'useful', else there's no point of building it. In other words, the product should solve problems that a particular set of users are facing.
UX designers can be classified into main three categories depending upon the tasks they perform.
Interaction designers are specialist UX designers those who focus on designing the user experience of a product (how user interact with the product) and how does the product function. They figure out ways to connect user needs with business goals by trying to figure out the user flow (how a user complete particular task on a website or on an app, or by using a certain product). They always try to answer questions like 'what should be the task of this button?', 'what is the best way to implement this task?', 'what is the easiest way for the user to fulfil this task?' etc. Their task is not to focus on how the product looks like but to make the product easy to navigate by the user.
Visual designers focus on the way the product or technology should look like. They might be responsible for designing logos, illustrations, deciding font colors, sizes etc. They focus on the layout of pages or screens and place design elements in the layout in an eye-catching way. They try to find answers for the questions like 'what kind of styles should the icons have?', 'what is the most suitable color for this website?', 'what is the best font style and size that matches with the users of this product?' etc. Their main goal is to make the user satisfy with the best design, that makes them inspire to use the product.
Another category of UX designers is motion designers. They focus on creating smooth transitions between pages on an app or a website, for the users to experience easy navigation through the product. They may create animations to bring their design ideas to life and tend to design motion elements instead of still designs. The questions that they try to find answers are, 'what is the best way for this app to have transitions between pages?', 'how to make the best and the most relevant animations to this product?', etc.
Graphic designers focus on the physical appearance of a product, whilst UX designers focus on the way users interact with a product.
A UX designer cannot work alone in the process of building a product. He may get chances to associate with several other UX-related roles as well. Let's see who might be the colleagues that a UX designer meets throughout his journey.
The task of a UX researcher is to conduct studies or interviews that help to learn the way people use a product. Their goal is to identify the difficulties that users experience and how products can be used to solve them. They try either to come up with novel solutions or else to upgrade existing solutions. The questions that they address are, 'what are the problems users have?', 'does this product solve a user problem?', 'is this product easy to use?', 'will users be interested to use this product?' etc.
UX writers focus on how to use the language within a product in such a way that the idea is clear to the user (how to label buttons, whether to keep the tone formal or friendly, etc.). They try to find answers to the questions like, 'what is the best word to convey this idea?', 'what is the best tone to address the users who use this website?', 'what should be the label of this button say?' etc.
Product designers make sure that the first and the last two designs match in the finished product materials. They also make sure that the assets (everything from text and images, to font size and font color) are ready to be handed over to the engineering team.
Their task is to translate the designers' intention into a functioning experience.
Ensuring a clear and timely communication within the team is done by UX program managers. They help to maintain the process of building the product to run smoothly from beginning to the end. This includes tasks like setting goals and writing project plans. They focus on questions like 'what is the main goal of this product?', 'how can we achieve the goal?', 'how to maintain the team in such away that it improves the building process of the product?' etc.
All those roles are the colleagues that a UX designer gets to work with. However, this may differ from one company to another. That is because depending on the state of the company and its affordability, the number of employees for a designing purpose may get vary.
That marks the end of this article. Let's learn more about UX designers in the next article :)