The cost of using ‘free’ services is very well hidden and how many people really understand what tracking involves or how invasive it is? Even with the EU’s cookie notice rules, how often are they just dismissed or because of dark patterns, the wrong option is pressed?
We’ll start to see a change soon with iOS 14 as one example. Even I, as a seasoned web developer who has plugged Google Analytics into many projects, didn’t know the fonts on my computer were being used as an identifier! To me that is absolutely crazy and only gives me reason to believe that they will find a way around it.
I totally agree that there should be regulation for it but there will be a lot of resistance.
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The cost of using ‘free’ services is very well hidden and how many people really understand what tracking involves or how invasive it is? Even with the EU’s cookie notice rules, how often are they just dismissed or because of dark patterns, the wrong option is pressed?
We’ll start to see a change soon with iOS 14 as one example. Even I, as a seasoned web developer who has plugged Google Analytics into many projects, didn’t know the fonts on my computer were being used as an identifier! To me that is absolutely crazy and only gives me reason to believe that they will find a way around it.
I totally agree that there should be regulation for it but there will be a lot of resistance.