It is, not only are they trying to falsely improve their SEO, but it is also a kind of phishing attempt. They make google display the wrong number in their top results for legit brands (like Google pay, etc.) and end up Scamming unaware folks who think that these are legit customer care phone numbers / websites. This kind of fraud has been doing its rounds in India recently.
Pretty toxic stuff. 😔
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I really don't understand how that could be effective for the spammer?! Who reads that and thinks, oh I must call that number immediately. 🤔
I'd bet that it is probably an SEO thing. Having those words and number in other places might bump their website a bit.
It's kind of like when WordPress websites get hacked and the abuser creates thousands of pages linking to their websites.
It is, not only are they trying to falsely improve their SEO, but it is also a kind of phishing attempt. They make google display the wrong number in their top results for legit brands (like Google pay, etc.) and end up Scamming unaware folks who think that these are legit customer care phone numbers / websites. This kind of fraud has been doing its rounds in India recently.
Pretty toxic stuff. 😔