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Discussion on: Why don't sites put more effort into web performance?

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Kamil Dzieliński

It takes a lot of patience, time, care and understanding in the organisation - all of which are ideologically opposite to moving fast as a company.

For example, if your marketing department doesn't get it, they'll bombard you with requests to just add this script, and you'll not be able to rebuff all of them.

Also, lots of projects are published before they're truly ready, and modern prototyping, while fantastic, is anathema to performance.