They say, just starting is already 50 percent of the success in any endeavor. However, in software development, it's the stage that precedes the project's start that is critical for business outcomes, especially to startups as they often only have a raw concept. The Discovery phase aims to answer key questions:
- Is the idea feasible?
- Will the product survive the competition?
- How to make it highly demanded with end-users? Let's have a look at the process of the Discovery phase, its deliverables, and types of projects for which it is an absolute must.
The pre-development stage, first of all, aims to eliminate financial risks for the client and make the development process as predictable and smooth as possible. All project goals and requirements are gathered and analyzed from multiple perspectives: optimum architecture, user interface, functionality, etc., and, consequently, the best implementation strategy and deadlines. Mistakes with planning may cost too much and sometimes are very hard to fix at later stages, which can lead to considerable delays with an MVP launch. Unfortunately, to many businesses, it means failure.
- Formulate clear product requirements
- Define successful outcomes
- Conduct an in-depth user research
- Develop and test the customer journey
- Analyze competition
The team is formed depending on the specifics of the project and consists of people with various types of expertise to cover all aspects.
A business analyst, who is in charge of detailed market research, identifying functional and non-functional project requirements and assessing them against business goals.
A solution architect, who decides on the most advantageous technology stack to make the product scalable and maintainable.
A UX/UI designer, who makes sure the future product has high usability and intuitiveness and presents the vision in the form of wireframes.
Front-end and back-end software developers who have relevant knowledge and experience with this type of product.
A project manager, who ensures effective communication between the client and the team and prepares the resulting documentation.
A tech lead - helps to clarify tech requirements, maps out the development process, and makes time estimates.
- A profound understanding of the product scope and competitive functionality
- Knowledge of the end-user needs and how to best satisfy them with your product
- A well-planned budget
- An estimate of time necessary for an MVP
Architecture — a document/code or both with information about the core structure of the project, which will demonstrate how technical challenges will be solved.
Wireframes — to show user interaction with the system and how all workflows will be done.
Backlog — a set of tasks that need to be executed by the development team in order to achieve Prototype, MVP, or Release versions of the product.
Each project is unique. However, there are certain types for which skipping this stage may have far-reaching harmful consequences:
You have only a general understanding of what your app should do from a user's perspective.
You don't know what technologies and tools can be used for your project, and it may involve the trial and error method to find out.
You want to get evidence in the form of prototypes that your idea is feasible and commercially viable in the real world.
The Discovery phase at our company meets the highest industry standards. It creates a much wider context both for the development team and the client and helps to come up with non-standard and sophisticated solutions. It slices and dices your idea and gives you all the necessary information to make the right decision.