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Yes ofc. Beside the statistically relevance there are other factors like user aquisition, cohorts have to be very similar and there is also an error margin of at least 5% which should be taken into consideration when comparing the stats.
That is part of the business part of doing tests, I tried to cover only the technical details.
The web is full of articles on how to do proper testing, but it was lacking on the implementation details, so I wrote this story.
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Yes ofc. Beside the statistically relevance there are other factors like user aquisition, cohorts have to be very similar and there is also an error margin of at least 5% which should be taken into consideration when comparing the stats.
That is part of the business part of doing tests, I tried to cover only the technical details.
The web is full of articles on how to do proper testing, but it was lacking on the implementation details, so I wrote this story.