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Discussion on: What do you do if you're in the middle of a project and you realize it already exists in the world?

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beesnotincluded

I started a web app only to find 3 weeks in that a company was working on a native iPhone app to do same thing and was about to release. I continued anyway and a few weeks later released it. The iPhone app is still months away from beta release and we got the lead on acquiring new users and market attention in the meantime. Glad I didnt get discouraged.