To expand a bit on emojis, I think it's a generational thing. I got my first cell phone my senior year of high school (i.e., lycée), and it was one of those candy bar phones that only had the snake game on it. Emojis only started being incorporated into Unicode in 2010, and I was in grad school at the time. Before that, emoticons felt like Comic Sans—the sort of thing a middle-aged secretary includes in their emails to seem cool.
I actually still think of emojis that way: apart from the thumbs-up emoji, which I get a lot (basically just to acknowledge a text), it feels like older people who use them are trying to be hip. I also don't have any friends younger than 30, so I have virtually no exposure to emojis as language.
The reason I bring this up is a similar question: what's your target audience? People in their 20s? 30s? 50s? All ages? If so, I think it's better to be timeless.
Regarding generations, demographers place the "millennial generation" as the generation that came of age at the turn of the millennium. But that feels arbitrary, since it turns out, the World Trade Center attack didn't really change things. I have a friend who thinks the more important generational marker is whether you had a smartphone in high school. I think that's what I'm trying to get at here.
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To expand a bit on emojis, I think it's a generational thing. I got my first cell phone my senior year of high school (i.e., lycée), and it was one of those candy bar phones that only had the snake game on it. Emojis only started being incorporated into Unicode in 2010, and I was in grad school at the time. Before that, emoticons felt like Comic Sans—the sort of thing a middle-aged secretary includes in their emails to seem cool.
I actually still think of emojis that way: apart from the thumbs-up emoji, which I get a lot (basically just to acknowledge a text), it feels like older people who use them are trying to be hip. I also don't have any friends younger than 30, so I have virtually no exposure to emojis as language.
The reason I bring this up is a similar question: what's your target audience? People in their 20s? 30s? 50s? All ages? If so, I think it's better to be timeless.
Regarding generations, demographers place the "millennial generation" as the generation that came of age at the turn of the millennium. But that feels arbitrary, since it turns out, the World Trade Center attack didn't really change things. I have a friend who thinks the more important generational marker is whether you had a smartphone in high school. I think that's what I'm trying to get at here.