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Marketplace Integration for SaaS App Providers

api2cart profile image API2Cart Updated on ・5 min read

Whether you are a marketing automation software provider, shipping management solution, WMS company, pricing software provider, or anything in between, you want to be able to reach your clients with ease and enable them to automate their tasks and take their processes to the next level. You need to enhance your SaaS app using marketing integration to ensure you cater to the specific needs of your clients.

Marketplaces need to be your main focus in 2020 and beyond. Almost all people begin their search for a product or service on marketplaces. That is why the number of sellers who use for promoting their products through these sales channels increases every year.

However, marketplaces come with their challenges related to updating listings, processing orders from various sources, or managing stock levels in real-time. Sellers have to overcome these challenges, so they need help from a SaaS app provider, which include your company and your competitors.

To stay competitive in the market and outsmart your competitors, you need to be able to provide your customers with superior integration with marketplaces and shopping carts. It will help you to enable your clients to save their time and money when managing their online stores.

What Marketplaces Should You Choose for the Integration?

Upgrading your systems is a must if you want to please your customers and to provide them with all the benefits they need to automate their processes and manage their stores more efficiently. Securing a robust connection with the leading eCommerce platforms enables you to expand your customer base, retrieve all vital information for retailers, adopt new functionalities, and also boost your profits and increase your ROI.

Marketplace integration represents a win-win situation for all the parties involves. You can grow your business and gain access to a larger pool of customers, while your customers can save time when managing their eCommerce businesses and can see all their information in one place.

When it comes to marketplaces that you should focus on when seeking eCommerce integrations, four big names pop up: Amazon, Etsy, eBay, and Walmart. Each one of these giant eCommerce marketplaces has its vast reach and are used by millions of sellers worldwide, reaching billions of people on the whole earth.

Amazon is one of the first eCommerce marketplaces available online. They first started in 1994 and grew to become the largest retailer in the globe, serving over 2 billion customers worldwide. They offer exceptional customer service. Thus they enjoy the highest level of customer confidence. They are also at the forefront of innovation, launching drone delivery services and offering fulfillment by Amazon, which makes it easy for anyone to open up their seller profile, create their brand and sell products on Amazon.

The benefits of integration with Amazon are multiple. In addition to being the largest and most trusted eCommerce platform worldwide, Amazon is the unbeatable leader in the USA on mobile devices. Amazon has done an exceptional job connecting buyers and sellers and making it easy for them to utilize this platform.

By integrating your SaaS services with Amazon, you will be able to easily retrieve customer information and all data related to pricing, orders, customers, products, and categories. However, you might run into specific integration issues, because integrating without a professional toolis a time-consuming process that requires a substantial financial investment and constant support.

Another highly popular marketplace in 2020 is eBay. Since they were founded back in 1995, eBay has been at the forefront of innovation, serving over two hundred millions of customers and enjoying a customer satisfaction rate of over 81%. This platform, just like Amazon, gives its sellers the ability to sell virtually anything.

With eBay integration, you can enable your customers using this platform to extract vital information, such as order, shipment, customer info. Nevertheless, basic integration with eBay is an incredibly complex task. Even experienced developers could take more than three months to implement it successfully.

Because the eBay API is not uniform, with some resources having XML formats, while others JSON, integration is even more difficult. To top it all, eBay’s Sandbox admin panel has a lot of bugs and requires constant testing and improvement.

Although Etsy is smaller than Amazon or eBay, it promises a lot. This small eCommerce marketplace is focusing on a particular niche, which is handmade gifts and items. They already have over 24 million active buyers, and their number is continually growing. Etsy is highly successful today because it comes as an antidote to industrial manufacturing, global mass production, and corporate branding.

With Etsy Integration, you can expand your customer database, manipulate data easier, expand your company, and increase your profits. However, Etsy integration is quite tricky because the integration documentation is not complete and doesn't have any useful examples.

Walmart, the largest retailer in the world, is offering a digital shopping experience to millions of shoppers in North America since 2009. With Walmart integration, you’ll be able to get order updates with ease, gain access to a growing market, and enjoy a better positioning on North America.

However, Walmart has similar integration difficulties as Amazon, Etsy, and eBay, implying huge resources and costs from your side.

Marketplace Integration via API2Cart

Integrating your SaaS solution with these marketplaces requires a great deal of effort, time, and resources. Additionally, it involves spending even more on daily maintenance and further upgrades. The best solution you have at hand and enjoy a flawless integration is by using API2Cart service.

API2Cart offers a streamlined integration experience enabling you to connect your software or app with over 40 marketplaces and shopping platforms. API2Cart provides a unified API so you can get connected with multiple marketplaces at once.

API2Cart offers you the benefit of flexible pricing, plus we allow you to test our full functionalities for free for a period of 30 days. To learn more you can visit the website


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