If you're giving food to a starving child for every week the user pokes at your app; then you've heightened the stakes for a game users are destined to fail.
Oh heck yes. I've tried my share of mood tracking/MH journaling apps, and the easier it is to come back to the experience (no risk of guilting, forgetting how to use the app, snarky messages, etc.), the more likely I am to use it long-term.
If you're recording someone's thoughts, their mood over time, or their meetings with therapists, you're storing some of the most sensitive data a user can have.
Yes!! It's so good to know you've got this concept front-of-mind 💯💯💯 and yes, I would rather someone see my credit card history than know what I talk to my therapist about.
Thank you for this article! So many important things to keep in mind that slip away from a lot of teams imo. 🙌
So very true. Most product see their user's life cycle as either use-forever or a use-and-then-leave-forever. In both cases, they end up never thinking about what the experience of someone coming back to the app after getting rid of it might be; which fits more with the cyclical nature of the mental health space.
Thank you for this article!
Of course! :)
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Oh heck yes. I've tried my share of mood tracking/MH journaling apps, and the easier it is to come back to the experience (no risk of guilting, forgetting how to use the app, snarky messages, etc.), the more likely I am to use it long-term.
Yes!! It's so good to know you've got this concept front-of-mind 💯💯💯 and yes, I would rather someone see my credit card history than know what I talk to my therapist about.
Thank you for this article! So many important things to keep in mind that slip away from a lot of teams imo. 🙌
So very true. Most product see their user's life cycle as either use-forever or a use-and-then-leave-forever. In both cases, they end up never thinking about what the experience of someone coming back to the app after getting rid of it might be; which fits more with the cyclical nature of the mental health space.
Of course! :)