Hi Thomas! I'm curious: are you writing this controversial article series to get all these things out of your chest, for personal branding or to give Aista some exposure? If it's the latter, is it working? (By "working" I mean driving traffic to Aista's website or getting clients for the product).
As an ex-digital marketer, I always wondered if a marketing action like this would work. Sure it's doing for your personal brand (if you are looking for to be the controversial and over-the-top language guy haha), as I saw you got 12.000 readers recently, congrats! But I wonder if that translates to business meaningful numbers (at least in your case).
Thank you for a very smart question, and the answer is yes, as in all of the above. As to traffic exposure, I can tell you it's working much less than you'd think. We got an additional roughly 60 page views the day I had the most readers last week. However, there is another explanation too, which is that every time I show Magic to business owners their answer is; "That sounds interesting, let me go get my best dev guy and put into our meeting."
The "best dev guy"ALWAYS ends up attacking our stuff, ridiculing it because it's "too simple", etc. This has left me with a feeling of that it's "them against me". And as I just told my marketing manager, who loves this series for the record ...
I have never started a fight, but I've never left a fight before I was the only guy standing ... ;)
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Hi Thomas! I'm curious: are you writing this controversial article series to get all these things out of your chest, for personal branding or to give Aista some exposure? If it's the latter, is it working? (By "working" I mean driving traffic to Aista's website or getting clients for the product).
As an ex-digital marketer, I always wondered if a marketing action like this would work. Sure it's doing for your personal brand (if you are looking for to be the controversial and over-the-top language guy haha), as I saw you got 12.000 readers recently, congrats! But I wonder if that translates to business meaningful numbers (at least in your case).
Thanks a lot!
FYI, I don't mind building up my online persona as "the dev guy who makes everything stupidly simple" ... ;)
Haha :D
Thank you for a very smart question, and the answer is yes, as in all of the above. As to traffic exposure, I can tell you it's working much less than you'd think. We got an additional roughly 60 page views the day I had the most readers last week. However, there is another explanation too, which is that every time I show Magic to business owners their answer is; "That sounds interesting, let me go get my best dev guy and put into our meeting."
The "best dev guy" ALWAYS ends up attacking our stuff, ridiculing it because it's "too simple", etc. This has left me with a feeling of that it's "them against me". And as I just told my marketing manager, who loves this series for the record ...