How BERT Affects SEO and How You Can Optimize For It
Google’s BERT roll-out caused a massive sensation in the SEO industry as it was deemed “the most important update in five years.”A specific update, dubbed BERT, affects 10% of search queries officially. That’s already a huge number because millions of searches are made every day. So what exactly is the BERT update, how is it going to affect the SEO environment, and how can we better manage our websites as webmasters and SEOs to change this algorithm?
What is BERT?
Bert stands for Bidirectional Encoder Representations from Transformers. It is a neural network-based technique for Natural Language Processing (NLP) that was open-sourced by Google last year.
The Google BERT Update
BERT is not necessarily updated to the current algorithms of Google, but it is a technique for improving NLP. It allows Google to process search query words in relation to all the other words in the query – unlike the word-by-word process Google used before.
Therefore, hopefully, through this process, Google can understand the entire context of a word in the search query. This model applied by Google allows them to do a better job of helping users find useful information. The primary target for this model is “longer, more conversational questions” where words like “about” and “about” have a major impact on the query’s context – in my understanding, these are, more often than not, long-tail keywords.
It only affects 10% of U.S. searches and is generally only available in other languages to the featured excerpts.
For more info click here:: Bert Google Algorithm | Ameya eMarketing