What makes a website/app/web app/"the thingy you click on that does what you want" successful ?
Design ? Sure, it helps.
The money behind the project ? Could be a factor.
The reputation ? The experience ? All possible answers.
Is it because it's innovative ? For some projects, yes, totally.
All these answers are true but deep down it all comes to one simple fact that we tend to forget : it fulfills a need.
Your end user doesn't usually care about the technology behind, how it works, it's about the fact that it's working.
Putting the users as the center of your project conception is a given for many creators. They seek engagement, identification to some of their philosophies. They wanna create strong brands, stories, making people feel there are humans behind whatever service they are adopting.
But, as it turns out, as projects grow, as responsibilities get heavy, as shareholders' greed gets uncontrollable, products tend to feel less human. It doesn't matter how big your com budget is or how good your community manager is, that feeling will slowly get to your user base.
We're in an era where authenticity sells. Some of my favorite designers on Twitter have this great insight and ask themselves when creating UI components : "Does it make me feel comfortable using it ?"
After all, whatever we're building is about making people's lives easier. Coding, designing and all the processes around them are forms of art. You start with a blank page, write tiny bits of gibberish and somehow you solve people's problems !
See the bigger picture, test it out. Can your tech-allergic friend/parent/sibling/crush (hey, actually a decent conversation opener, don't judge me) figure out how it works quickly ?
Tech should always be about how we make people feel. We have the power to make people laugh with meme generators, make grandmas cry because they can talk to their loved ones and see them, help people focus on what matters or get through tough times by listening to music on the go.
Even a simple toDo list app you're building to learn whatever hyped JS framework makes you feel happy by seeing your progress.
We make code seem cold, we have a love/hate relationship with tools (Hello ESLint), but we create stuff that helps people and answers their needs.
I hope this post, my first post actually (can you feel the anxiety ?), inspires some of you, that you'll see the bigger picture and I can't wait to hear from you ! (Kinda new to that whole "Hey ! I exist on the internet" thingy)
So, what did you think ? What do you feel when working on your projects whether they're personal or not ? Do you have projects you're thrilled about being a part of ? Hit me up !