Over the past several years, digital commerce has been one of the rapidly growing business segments for retail industry. The overall size and pace at which it is growing have been truly astounding.
With technological advancements, there are numerous options for creating a website nowadays. You can easily start from scratch and code anything that you desire with programming languages like PHP, HTML, MySQL, etc.
Considering PHP, it is a powerful scripting language that allows you to build a custom website with agile methodologies. It also offers you different frameworks that cut down on the hassles of starting websites from scratch.
No matter which method do you choose to set up a PHP powered web app, it remains vital to optimize it from conversion aspects. In this article, I will discuss some powerful hacks that can help you to personalize the overall user-experience of PHP web apps.
Personalization is a general term that relates to offering a website or a customer journey on web app that is tailored to users’ purchase behavior or preferences. In the current time, it is difficult to offer one-size shop to the whole audience.
Therefore, it is important to serve every individual’s need. In contrast, you can not even offer different website versions to the audience as per their tastes. A sole solution to address this need is to bring personalization in different areas while introducing technology or doing things manually.
Below, I have curated a list of powerful hacks that you can consider to personalize overall UX for more conversions and revenues.
Product Recommendations
Sometimes users visit your website and explore some products but don’t intend to purchase it. In this case, you can choose to offer them product recommendations for their next time visit your store. These recommendations will be clearly dependant on the previously explore pages.
Amazon is the biggest giant to follow this personalization hack. You can hire PHP developers to build you AI-powered product recommendation tool. This way you can cut down on your manual work involved.
Targeting via Geo-location
Since the early days of digital era, many websites are using IP address of visitor device to serve them with personalized content. Similarly, you can take advantage of Geo-locations to target the customers based on their geography.
With this, you can fetch a visitor’s country, city, IP address, and other location-based criteria to deliver them preferred services while redirecting them to their location-based store.
Content optimization
Content on your website is typically available in the form of video, product description or blogs, etc. If you blend this content with users’ taste and preferences via using any AI-powered recommendation engine, you can make more sense to consumers.
Such personalized recommendation engines contribute to enhance the overall shopping journey for customer as well as to key metrics for online retailers. For your reference, Recolize & Magevolve are two best-selling recommendation engines.
NOTE- These tools are simply illustration and I don’t intend to sell or promote any of these. As per your specific needs, you can find one on your own.
Upsells and cross-sells
Promoting upsells and cross-sells on your website is a wonderful way of creating a positive and engaging buying experience for your users. Therefore, try to encourage smart upsells and cross-sells in users’ buying transactions.
Final Words
It has been seen in the past eCommerce trends that personalized customer experience has been the main driver of satisfied users with more conversions.
So, if you follow certain steps to personalize overall UX of PHP application, you definitely have a great chance of increasing business revenues. In case of query, contact me anytime.
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