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Google Chrome Update Makes Ad Blockers 94% Less Effective, Study Shows

This is a Plain English Papers summary of a research paper called Google Chrome Update Makes Ad Blockers 94% Less Effective, Study Shows. If you like these kinds of analysis, you should join AImodels.fyi or follow us on Twitter.

Overview

  • Google's Manifest Version 3 (MV3) significantly weakens ad blockers
  • Study reveals 94.3% drop in blocking effectiveness under MV3 constraints
  • MV3 reduces privacy protection for users while boosting ad revenue
  • Technical limitations include 30,000 rule cap and removal of blocking WebRequest API
  • Findings challenge Google's claims about MV3's security benefits
  • Clear conflict of interest exists between Google's ad business and Chrome development

Plain English Explanation

Google is forcing a major change to Chrome browser extensions called Manifest Version 3 (MV3). This update severely limits how ad blockers work, making them much less effective at blo...

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