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Adam Crockett 🌀
Adam Crockett 🌀

Posted on

SEO is a lie, here's why

When your highly personalized Google search results are tailored to you and you then want to measure the performance of your own stuff, for the love of God don't use your own computer to look it up, if you appear on the first page, that might be because it's very relatable to your searches, the ones you used to research and create this stuff.

A first page result is absolutely no garentee that other people are going to see the same as you. And there is only one way to control what people search, social engineering.

So I think a better metric is, how many people did arrive on your site for a particular bit of content.

Top comments (3)

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codingdudecom profile image
codingdudecom

you can also search keywords and see exactly the rankings Google assigns to pages.

I've made a PHP script that taps into Google Search API and shows you SERPs for a certain keyword/country. Check it out here: dev.to/codingdudecom/keyword-rank-...

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adam_cyclones profile image
Adam Crockett 🌀

I think it's cool that you went out of your way to make this however, in the future and perhaps even now keywords are becoming less important, over time. How much weight does a keyword have over a personalized searching algorithm, I suspect there is a lot more at play. We have always guessed how Google works and now I think it's even harder

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codingdudecom profile image
codingdudecom

actually it's not that hard: keywords are still the most important driver for Google rankings. Backlinks push a page in the search results, if users click on it then it goes up for everybody, if it's not clicked that much then it's buried in the page 2